Services
Brand Management
An effective strategy defines who you are as a brand. It is the blueprint for how you want to build, shape, and share your brand. Without a strategy your brand can appear misaligned and chaotic.
We will identify your key business objectives, deep-diving into your brand and undergoing a thorough exercise, which will include:
Curating your key messages which will be our point of reference for all marketing and PR activities.
Establishing your target demographic
Developing tactics that will be implemented throughout the campaign, ensuring a holistic approach that aligns all marketing forms.
Social Media Management
As consumers spend more time on social media, the channels offer unparalleled access for brands to influence purchase decisions at every stage, from discovery to advocacy.
I’ll increase your social media presence by ensuring that content is regular, engaging and consistent in frequency, messaging and aesthetic. Support includes:
Social media marketing and content for channels including Instagram, Facebook, X and LinkedIn.
Post creation - caption writing and design including static images, reels and videos.
Pro-active community management - 7 days a week
Paid social advertising and influencer collaboration if budget allows
Monthly evaluations will be produced to ensure you’re receiving traceable results.
Email Campaigns
Email marketing enables you to communicate directly with your prospects and customers in a personalised way by serving valuable content and relevant promotions straight to their inboxes. Support includes:
A newsletter template designed in your brand style and in a format that is instantly recognisable to your customer base.
Engaging written content such as exciting business updates, messages from the founder/s, a new product or service offering, seasonal messages, special offers, events etc.
A marketing analytics report that tracks each newsletter’s performance.
Blog Content
The benefits of blogging in 2024 are diverse and can grow your business in many ways, such as driving more traffic to your website, building your brand, and selling your products and services.
A dedicated, consistent, and valuable blog will be written for your website on a regular basis, creating content that will resonate with your audience, showcase your brand values, and improve SEO.
Event Management
Event marketing is one of the most impactful ways to bring your story to life. It increases brand awareness, generates leads, introduces new products and services to customers, and boosts loyalty. Support includes:
A multifaceted event promotion plan, incorporating social media updates in the lead-up to, during and after the event; PR; email campaigns; influencer collaboration etc.
Planning and implementation of the physical event
Supplier collaboration
Post-event follow ups to keep your brand front of mind for prospects.
Public Relations
For a brand and business to grow and succeed it has to rely on reputation. PR sets the right tone and instils credibility that advertising alone can’t achieve. Support includes:
News stories about exciting updates from your business will be shared, in the form of a press release, with local and relevant media.
Journalist engagement to the point of publication, as well as monitoring coverage and accumulating and sharing cuttings.
Web Design
Whether it’s a simple landing site that showcases your brand or a fully comprehensive e-commerce site, I can offer you a stand-alone service or build into a marketing package. Support includes:
Website copy based on your brand document
Web design, build and management
Basic SEO support
Targeted Outreach
Having a well-constructed, strategic outreach plan is critical to your business’ sales and long-term success.
I’ll develop a bespoke strategy, using an array of channels, that will be tailored to your business’ needs, the nature of your product or service, and your target audience. Objectives could include building new prospect relationships, educating leads on your offerings, or making initial contact with customers.